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Synopsis
Basics Product Design 01: Idea Searching examines methods of generating and identifying ideas, and teaches the reader to understand what is being observed and recorded.
The book advocates a step-by-step approach to generating ideas and brainstorming. It encourages an open mind in the development of ideas and teaches the reader to always question convention.
The text is accompanied by a variety of case studies and examples of work taken from the best of contemporary product design.
"synopsis" may belong to another edition of this title.
About the Author
David Bramston is an industrial designer and has presented work worldwide. David is the subject leader for product design at the University of Lincoln. He has worked in the design industry on projects for companies such as Motorola, Swatch and Christian Dior.
From the Back Cover
The Basics Product Design series investigates different methods for generating and developing ideas. Basics Product Design: Idea Searching involves examples and practices from around the world and includes internationally recognised designers, artists and researchers.
Basics Product Design: Idea Searching explores how different experiences, contexts, references and the practices of other disciplines are important in identifying an idea that is appropriate for a particular individual, target audience or culture.
Basics Product Design: Idea Searching looks at the importance of understanding modifications to products, personalisation and the relevance of the individual experience.
Other titles in the Basics Product Design series include: Material Thoughts and Visual Conversations.
"About this title" may belong to another edition of this title.
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Idea Searching
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ISBN 13: 9782940373765
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ISBN 13: 9782940373765
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