The Production Manual: A Graphic Design Handbook - Softcover

Ambrose, Gavin; Harris, Paul

Softcover

ISBN 10: 2940373639 ISBN 13: 9782940373635

Publisher: AVA Publishing SA, 2008

Synopsis

The Production Manual: A Graphic Design Handbook provides readers with the practical expertise necessary to print and produce creative work.

This hands-on guide allows graphic design students to apply the knowledge acquired during their course. Essential production methods are covered in detail, with clear descriptions of the various technical processes involved in design for print, exhibition stands, packaging and signage.

The book tackles issues such as image resolution, printing techniques and platemaking, and demonstrates how to achieve difficult effects such as duotones and halftones. The text is supported throughout by examples of work taken from the best of contemporary design.

About this title

Review

This is an excellent resource manual. I've already recommended it to my new students as a foundational text. * Stephen Hibbert, University of Huddersfield, UK * The Production Manual is an excellent resource for design students. An accessible and easy to understand format, which clearly demonstrates the key processes involved in contemporary creative practice. * Simon Harrison, Leeds College of Art, UK *

Synopsis

"The Production Manual" teaches all aspects of getting a job to production. It is a very practical 'hands-on' guide or manual for graduate students who tend to leave college without any of these skills. It will teach students how to use the knowledge they have gained during their course.In the case of printed work, this would include; plate-making, resolution, printing techniques - everything to ensure that the project is produced as required. The book also shows the inspirational side of production, for example, creative printing and how to achieve tricky effects like duotones and halftones. All the areas that fall under the remit of graphic design are covered including exhibition, packaging and signage.This title is suitable for graduate students of graphic design, photography, media studies, fine art, industrial, and product design as they start out in their careers, those wanting to get even more out of the production process, practising graphic designers, and those teaching different aspects of design.

Edition details

• Publisher: AVA Publishing SA
• Publication date: 2008
• ISBN 10: 2940373639
• ISBN 13: 9782940373635
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 192