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9782940373420: Basics Design: Print and Finish: 06

Synopsis

Presentation is everything in graphic design. Such printing and finishing techniques can be used to add value to a design by imbuing it with a range of different visual and tactile qualities. Ultimately, printing and finishing processes unite the different elements of a design in a coherent manner allowing it to achieve its intended purpose.

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About the Author

Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

From the Back Cover

Basics Design: Print & Finish provides an introduction to a variety of printing and finishing techniques, such as letterpress, lithography, computer-to-plate, thermography, varnishing, embossing, debossing and fore-edge printing.

Presentation is everything in graphic design. Such printing and finishing techniques can be used to add value to a design by imbuing it with a range of different visual and tactile qualities. Ultimately, printing and finishing processes unite the different elements of a design in a coherent manner allowing it to achieve its intended purpose.

Basics Design: Print & Finish is itself printed on seven different paper stocks including coated, uncoated, coloured, woodfree and matt allowing the reader to see the results that can be achieved with creative stock selection. The text is supported by a variety of examples and illustrations from the world of contemporary design.

The Basics Design series also includes Format, Layout, Typography, Image, Colour and Grids.

Basics Design: Print & Finish provides an introduction to a variety of printing and finishing techniques, such as letterpress, lithography, computer-to-plate, thermography, varnishing, embossing, debossing and fore-edge printing.

Presentation is everything in graphic design. Such printing and finishing techniques can be used to add value to a design by imbuing it with a range of different visual and tactile qualities. Ultimately, printing and finishing processes unite the different elements of a design in a coherent manner allowing it to achieve its intended purpose.

Basics Design: Print & Finish is itself printed on seven different paper stocks including coated, uncoated, coloured, woodfree and matt allowing the reader to see the results that can be achieved with creative stock selection. The text is supported by a variety of examples and illustrations from the world of contemporary design.

The Basics Design series also includes Format, Layout, Typography, Image, Colour and Grids.

"About this title" may belong to another edition of this title.

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Gavin Ambrose, Paul Harris
Published by Fairchild Books AVA, 2006
ISBN 10: 2940373426 ISBN 13: 9782940373420
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Paperback. Condition: Very Good. Presentation is everything in graphic design. Such printing and finishing techniques can be used to add value to a design by imbuing it with a range of different visual and tactile qualities. Ultimately, printing and finishing processes unite the different elements of a design in a coherent manner allowing it to achieve its intended purpose. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004229393

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