Basics Design 05: Colour - Softcover

Ambrose, Gavin; Harris, Paul

Softcover

ISBN 10: 2940373310 ISBN 13: 9782940373314

Publisher: AVA Publishing SA, 2007

Synopsis

This fifth book in "The Basics Design Series" - "Colour" - examines in detail two distinct areas of colour usage in design. Firstly the book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information the book then tackles how to control colour in a design in order to achieve a desired effect or fulfill a specific brief. Starting with the basic principles of colour how light works, colour wheels, colour combinations and harmonies the book builds on these principles and explains how the designer, or design student, can accurately and intentionally control colour. Examples from contemporary designers that push the envelope of colour in design are used to bring the principles under discussion alive. These examples demonstrate how the many substrates and printing techniques, including coloured paper stocks and unusual and innovative ink combinations, can dramatically alter the impact of a design.

About this title

About the Author

Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

From the Back Cover

The Basics Design series explores key areas of design through a series of case studies juxtaposed by key creastive 'basics'. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.

Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour how light works, colour wheels, colour combinations and harmonies the book builds on these principles and explains how the designer can accurately and intentionally control colour.

The Basics Design series also includes Format, Layout, Typography, Image, Print & Finish and Grids.

The Basics Design series explores key areas of design through a series of case studies juxtaposed by key creative 'basics'. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.

Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour how light works, colour wheels, colour combinations and harmonies the book builds on these principles and explains how the designer can accurately and intentionally control colour.

The Basics Design series also includes Format, Layout, Typography, Image, Print & Finish and Grids.

Edition details

• Publisher: AVA Publishing SA
• Publication date: 2007
• Language: English
• ISBN 10: 2940373310
• ISBN 13: 9782940373314
• Binding: Paperback
• Number of pages: 176