Basics Design: Format: 01 - Softcover

Ambrose, Gavin; Harris, Paul

4.14

90 ratings by Goodreads

9782940373284: Basics Design: Format: 01

Softcover

ISBN 10: 2940373280 ISBN 13: 9782940373284

Publisher: AVA Publishing SA, 2005

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Paperback. Pages: 175 Publisher: Ava Publishing Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and. with the aid of fully-illustrated examples. suggests how thoughtful application of pre-existing models can add an extra dimension to design. Basics Design: Format provides a detailed guide to successful implementation of format for students and professionals alike.

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Product Description:

Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design. "Basics Design: Format" provides a detailed guide to successful implementation of format for students and professionals alike.

Review:

"One of the things I have really enjoyed about AVA's books is the selection of images and the various types of paper employed. Not only do your books house valuable content, the content is presented well with great photography - the angle shots, close-uos, etc. I currently use AVA's Basics Design: Format and Print and Finish for my two senior production courses. The heavy use of images with tight definitions and commentary appeal to the students and the type of examples selected by the authors inspire stronger design solutions." Elsi Vassdal Ellis, Western Washington University, USA.

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