Items related to More Than A Name: An Introduction to Branding
Synopsis
More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.
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Review
'This large format textbook delivers beautifully on its promise: it is a contemporary, visually enticing and comprehensive introduction to branding - from theory to execution.' --allaboutbranding.com
'Fittingly, this introduction to branding is colorful, lively, and compelling. The pages are full of photographs, meaningful interviews, practical theories, and plenty of illustrations, logos, and examples of successful--and unsuccessful--branding campaigns.' -- brandchannel.com
'This book is for visual arts students or professionals interested branding fundamentals such as differentiation, changing trends, reputation, and capturing 'brand spirit'.'
--brandchannel.com
From the Author
Interview contributors:
John Williamson, Tom Geismar, Karen Rice Gardiner, Ingelise Nielsen, Michael Hockney, Simon Anhold,Shari Swan, Stefano Marzano, Jonathan Ive, Mike Tiedy, Frank Heemsoth.
Kristina Dryza
"About this title" may belong to another edition of this title.
- PublisherAVA Publishing SA
- Publication date2006
- ISBN 10 2940373000
- ISBN 13 9782940373000
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages240
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More Than A Name: An Introduction to Branding
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More Than a Name: An Introduction to Branding
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More Than a Name : An Introduction to Branding
Published by
Bloomsbury Publishing Plc, 2006
ISBN 10: 2940373000
ISBN 13: 9782940373000
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More Than a Name : An Introduction to Branding
Published by
Bloomsbury Publishing Plc, 2006
ISBN 10: 2940373000
ISBN 13: 9782940373000
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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More Than a Name: An Introduction to Branding
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More Than A Name: An Introduction to Branding
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Bloomsbury Publishing PLC, Switzerland, Lausanne, 2006
ISBN 10: 2940373000
ISBN 13: 9782940373000
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002369518
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More Than a Name. An introduction to branding
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4to. softcover. 240pp. index, colour illus. Very good, a few chips on cover. Seller Inventory # 59525
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