Print and Production Finishes for Bags, Labels and Point of Purchase - Hardcover

Glaser, Jessica; Knight, Carolyn

 
9782940361946: Print and Production Finishes for Bags, Labels and Point of Purchase
Hardcover
ISBN 10: 2940361940 ISBN 13: 9782940361946
Publisher: Rotovision, 2008

Synopsis

Discusses the visual language that the materials, media, and processes createWith informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience's attention.Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd-including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.

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About the Author

Jessica Glaser and Carolyn Knight, designers with many years of experience, are both enthusiastic about design methodologies and visual appreciation. They run a design company, Bright Pink, and hold posts within the Graphic Communication department of the University of Wolverhampton. Carolyn has undertaken postgraduate studies in Communications Management.Together they have written and designed two books: Layout: Making it Fit (Rockport, 2003), and The Graphic Designer's Guide to Effective Visual Communication.Jessica Glaser is a partner at the design company Bright Pink and also holds a post at the University of Wolverhampton. She is the co-author of Sticky Graphics and Create Impact with Type, Image & Color.

"About this title" may belong to another edition of this title.

Publisher
Rotovision
Publication date
2008
Language
English
ISBN 10 
2940361940
ISBN 13 
9782940361946
Binding
Hardcover
Number of pages
192