The Essential Principles of Graphic Design - Hardcover

Millman, Debbie

Hardcover

ISBN 10: 2940361800 ISBN 13: 9782940361809

Publisher: Rotovision, 2008

Synopsis

The Essential Principles of Graphic Design is a one-stop practical resource book for students. It is structured around five progressive sections--principles, elements, process, practice, and production--to give students a thorough grounding in designing and producing their own work.The book begins with clear outlines of the basic principles of good design, then moves on to explain the specific building blocks of graphic design. This leads to process and production, with outlines of the technical processes required to get a job done, and the tools and equipment required to prepare, output, and publish work. Subsequent chapters deconstruct the work of respected professionals and emerging talents. Chapters on illustrations and photographs include advice on sourcing images and details precisely what will and won't provide reproducible quality. They also cover the vital issues of usage and copyright. Essential production considerations and advice are given in the context of creating a killer portfolio, giving tips and hints, pros and cons for paper, digital, and electronic presentations. The book concludes with a showcase of inspirational design.

About this title

About the Author

Debbie Millman is a Partner and President of the Design division at Sterling Brands, a leading brand identity firm. She is a board member of the National AIGA, and teaches at the School of Visual Arts. She is also an author on the design blog Speak Up, a contributor to PRINT magazine and she hosts a weekly internet talk show on the Voice America Business network titled Design Matters.

Edition details

• Publisher: Rotovision
• Publication date: 2008
• Language: English
• ISBN 10: 2940361800
• ISBN 13: 9782940361809
• Binding: Hardcover
• Number of pages: 256