Create Impact with Type, Image, and Color - Softcover

Knight, Carolyn; Glaser, Jessica

Softcover

ISBN 10: 2940361770 ISBN 13: 9782940361779

Publisher: Rotovision, 2006

Synopsis

Being able to communicate effectively and persuasively through the mediums of visual and verbal methods is a fundamental concept of design. "Create Impact with Type, Image, and Color" breaks down the specifics of the different levels of communication into what grabs attention first, what is accessed next and what, on various levels, follows on. Through case studies and practical exercises, it looks at the basic principles of design, as well as essential design considerations and the importance of aesthetics, providing a complete overview of all areas of communication. Through inspiring examples, it investigates the ways in which information is received by its audience within a variety of print and screen contexts, and the practical exercises allow the reader to develop what they have learnt. All of this serves to provide the designer with the methodology and the practice to design for maximum effect.

About this title

About the Author

Carolyn Knight and Jessica Glaser are partners at the UK firm Bright Pink, serving clients from the textile, healthcare and non-profit industries. They have also authored Rockport's successful Layout: Making it Fit. They live in Stafford, UK.

From the Back Cover

This book is a must-have for every designer who wants to improve
their communication skills and increase their marketability. In graphic
design, the ability to get a message across is crucial. 'Create Impact with
Type, Image & COlor' shows how to do just that by looking at how the visual
relationships of type, image, and color can create heirarchies to engage
and sustain a readers' interest.

Practical exercises illustrate basic principles, essential design
considerations, and the importance of esthetics in creating a truly
functional document; case studies offer valuable insight into audience
perceptions. 'Create Impact with Type, Image & Color' showcases many varied
and inspiring approaches to layering and sequencing type and image for all
print and screen applications, from an annual report by Sagmeister and
rechord's Web-site interface, through Kinetics's CD packaging, to
Identikal's animated on-line shop.

Edition details

• Publisher: Rotovision
• Publication date: 2006
• Language: English
• ISBN 10: 2940361770
• ISBN 13: 9782940361779
• Binding: Paperback
• Number of pages: 160