Synopsis
Color Management for Packaging covers both theoretical and practical packaging design considerations. Every aspect of color for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to color, prepress requirements, technical considerations, and issues of aging and display.Not only is this a great ideas reference book, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful packaging designs. It shows how to work within budgetary constraints, create the right feel for a product, and create packaging designs that work with a number of different color palettes to accommodate separate product ranges.A consolidated resource, Color Management for Packaging arms designers with a thorough understanding of how to communicate with and manage color in all aspects of packaging design, and offers creative solutions for designing inspiring packaging in line with print and design budgets.
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About the Author
John Drew is Associate Professor at California State University, and has taught at The University of Utah and Virginia Commonwealth University in the graphic design and visual communications areas. Sarah Meyer is an Assistant Professor at California State Polytechnic University, Pomona. They are the co-authors of Color Management and Color Management for Logos.
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Color Management for Packaging: A Comprehensive Guide for Graphic Designers
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