Sticky Graphics: Create Memorable Graphic Design Using Mnemonics and Visual Hooks - Hardcover

Glaser, Jessica; Knight, Carolyn

Hardcover

ISBN 10: 2940361266 ISBN 13: 9782940361267

Publisher: Rotovision, 2006

Synopsis

Memories do not necessarily have any association with good or bad design, but simply with devices that stay in the mind's eye. Good design is often memorable, but not always mnemonically, in that it cannot be described, or recreated with any assured accuracy. Viewers may have a recollection of its pleasing nature, but have little recall as to precisely why this is. If "red top" newspaper mastheads, the McDonalds golden arches, the Nike logo or the Heinz baked beans label are considered typical of successful mnemonic devices, it is interesting to debate their aesthetic merits. Sticky Graphics evaluates the audience's role in responding to mnemonic devices by discussing the impact of such influences as experience, familiarity and uniqueness. For example, designs that feature a viewer's favorite color, shape, or significant topic are likely to trigger a more positive and productive memory. Defined as the art of assisting memory, mnemonics play an essential and often unsung role in successful graphics. Sticky Graphics concentrates on the mnemonics of graphic design, and focuses on design memory devices. Presenting methods and solutions for ensuring audience retention and recollection though and examination of Typography, Graphic Wit and Shock, Metaphor Language, Use of Scale, Color Image, Materials, and Composition as well as insight into smell, sound, and touch.

About this title

About the Authors

Jessica Glaser is a partner at the design company Bright Pink and also holds a post at the University of Wolverhampton. She is the co-author of Sticky Graphics and Create Impact with Type, Image & Color.

Jessica Glaser and Carolyn Knight run design company Bright Pink and both hold posts at the University of Wolverhampton. They are the co-authors of Diagrams and The Graphic Design Exercise Book.

Edition details

• Publisher: Rotovision
• Publication date: 2006
• Language: English
• ISBN 10: 2940361266
• ISBN 13: 9782940361267
• Binding: Hardcover
• Number of pages: 160