Color Management for Logos: A Comprehensive Guide for Graphic Designers - Softcover

Drew, John; Meyer, Sarah

Softcover

ISBN 10: 2940361142 ISBN 13: 9782940361144

Publisher: Rotovision, 2006

Synopsis

A one-stop color resource for all logo designers.

The Color Management series contains many practical formulas and systems for using and managing color in all areas of design. Each book looks closely at the aesthetic and applied use of color for specific purposes in this case logo design, which is unanimously credited as being the most commonly requested commercial design. To be successful in the field of logo design, designers need the skills and knowledge to create simple, bold graphics that will promote a particular company or cause, and provoke a desired response. Color Management for Logos has two unique selling points: it focuses specifically on color in logos, and it covers both theoretical and practical design considerations. Every aspect of color for logos is covered, from issues of impact and legibility, to emotional responses to color, prepress requirements, and technical considerations. Not only is this a source of design inspiration, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful logo designs. This book shows how to work within budgetary constraints, create the right feel for an identity, and create logos that work with a number of different color palettes. It shows how different color combinations can change the emphasis of a logo design by displaying the same logo in a range of color ways and arming designers with a thorough understanding of how to communicate with and manage color in all aspects of logo design.

About this title

From the Back Cover

Logo design is the most commonly requested commercial design. To
be successful, designers need the skills and knowledge to create simple,
bold graphics. Not only is this book a great source of inspiration, it is
also a hardworking manual that gives designers the broad colour knowledge
with which to create more successful logos, It offers suggestions for
working within budgetary constraints, analyses how to create the right feel
for an identity, and illustrates how different colour combinations can
enhance a logo design.

A consolidated resource, Colour Management for Logos arms designers with a
thorough understanding of how to communicate with and manage colour in all
aspects of logo design, from issues of impact and lifestyle message,
emotional responses to colour, and pre-press requirements, to technical
considerations. Ensuring legibility and consistency of colour across media
are clearly and simply explained. Dealing with every major colour system,
for both print and web, Colour Management for Logos offers creative
solutuions for designing inspiring logos in line with print budgets and
client briefs. In its depth and breadth, it is a unique body of
information.

Synopsis

Dealing with every major colour system for both print and Web, "Color Management for Logos" provides readers with a solid understanding of all aspects of logo design. Featuring over 1000 examples of professional logo designs, the book aims to cover both theoretical and practical design considerations. These range from issues of impact and legibility through to emotional responses to colour and technical considerations, making it a comprehensive guide to all aspects of logo design. Case studies and practical guidelines also serve to provide further creative inspiration. Because of its sheer quality and depth, "Color Management for Logos" provides a unique body of information for designers, branding professionals and students alike.

Edition details

• Publisher: Rotovision
• Publication date: 2006
• ISBN 10: 2940361142
• ISBN 13: 9782940361144
• Binding: Paperback
• Language: English
• Number of pages: 224