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Synopsis
he information age has created unparalleled opportunities for graphic designers to showcase their work across a variety of media. However, digital technology has often denied access to the deep colour expertise that has been developed by generations of artists and designers working with physical media. Color Management is a unique, one-stop resource for designers and graphic artists in every field of visual communication, whether they are working in print, interactive, environmental, or web-based design. The book explains all the technical issues that are relevant to communicating with colour, in two-dimensional and three-dimensional environments, and in still and moving images.This books arms designers with the in-depth technical information they need about colour theory, colour systems, mixing, removal, pigments, inks, papers, and printing, and explains how human beings perceive and react to colour in every aspect of their daily lives. By unlocking expertise and demystifying theory, this book opens the door to new and bold uses of colour that communicate and entertain.
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About the Author
John Drew is Associate Professor at California State University, and has taught at The University of Utah and Virginia Commonwealth University in the graphic design and visual communications areas. Sarah Meyer is an Assistant Professor at California State Polytechnic University, Pomona, and a practicing graphic designer with her own business (Kinitex: Graphic Communications). They are the co-authors of Color Management for Packaging and Color Management for Logos.
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