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Synopsis
This further addition to AVA's Basics Design series will follow on from Format and Layout to cover the third fundamental element of graphic design, typography. Typography is the means by which a written idea is given a visual form. The selection of this visual form can dramatically affect the readability of the written idea and a reader's feelings towards it due to the hundreds, if not thousands of typefaces available. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. Aimed at both students and practising designers, this book will provide an in-depth exploration of typography and a thorough examination of how it informs other aspects of creative design.
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About the Author
Gavin Ambrose MA, achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and the Information Design courses at the London College of Communication. He is also a practising designer and has worked for design agencies, including Studio Myerscough, Rodney Fitch & Co. and Masius, galleries, publishers and advertising agencies. Paul Harris PG Dip, London College of Printing is a freelance writer and editor who has written for magazines and journals both in London and New York including the style bible, Dazed & Confused. He has previously written about packaging design and lives and works in London.
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- PublisherAVA Publishing SA
- Publication date2005
- ISBN 10 2884790640
- ISBN 13 9782884790642
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages176
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Basics Design: Typography (Volume 3)
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Condition: Fair. Volume 3. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9782884790642. Seller Inventory # 8589321
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Typography
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9782884790642. Seller Inventory # 9734162
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Basics Design: Typography (Volume 3)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. Volume 3. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9782884790642. Seller Inventory # 8589322
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Typography (Basics Design)
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Typography (Basics Design)
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Typography (Basics Design)
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Paperback. Condition: Very Good. Typography (Basics Design) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9782884790642
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Typography Basics Design
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