Layout (Basics Design) - Softcover

Ambrose, Gavin; Harris, Paul

Softcover

ISBN 10: 2884790632 ISBN 13: 9782884790635

Publisher: AVA Publishing SA, 2005

Synopsis

Layout is the arrangement of the elements of design in relation to the space that it occupies according to an overall design scheme. It could also be called the management of form and space. The objective of layout is to present the visual and textural elements that are to be communicated in a manner that enables the reader to receive it with the minimum of effort. With good layout, a reader can be navigated through quite complex information in both print and electronic media. The second title in the Basics Design series Layout addresses the practical and aesthetic considerations of the job in hand such as where and how the content will be viewed, regardless of whether the final format is a magazine, website, television graphic or bottle of bubble bath. How the content will be used is also discussed. The use of a grid, for example, allows quick and accurate placement of items and ensures a consistent visual identity from page to page, or item to item across a range of products. This book will prove indispensable for anyone wanting to acquire a thorough knowledge of the building blocks of creative design.

About this title

About the Author

Gavin Ambrose MA, achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Communication. He is also a practising designer and has worked for design agencies, including Studio Myerscough, Rodney Fitch & Co. and Masius, galleries, publishers and advertising agencies. Paul Harris PG Dip, London College of Printing is a freelance writer and editor who has written for magazines and journals both in London and New York including the style bible, Dazed & Confused. He has previously written about packaging design and lives and works in London.

Edition details

• Publisher: AVA Publishing SA
• Publication date: 2005
• Language: English
• ISBN 10: 2884790632
• ISBN 13: 9782884790635
• Binding: Paperback
• Edition number: 1
• Number of pages: 176