Visible Signs: An Introduction to Semiotics (Required Reading Range) - Softcover

Crow, David

Softcover

ISBN 10: 2884790357 ISBN 13: 9782884790352

Publisher: AVA Publishing SA, 2003

Synopsis

AVA Academia is a new list of college textbooks, which aims to bridge the gap between traditional text-heavy reference books and the visual eye candy of showcase books. Each title will be written by a leading college professor or lecturer and will be edited to fit into the diverse curricula of art schools and colleges around the world. One of the first titles in this series, "Visible Signs" introduces design students to the fundamentals of semiotics. Basic semiotic theories are taught in most art schools as part of a contextual studies programme, but many students find it difficult to understand how these ideas might impact on their own practice. This text tackles this problem by explaining basic communication terms and theoretical contexts through visual examples of graphic work. Concepts such as signs and signifiers, language and speech are all explored through examples of contemporary graphic design and fine arts.

About this title

About the Author

David Crow is Head of Graphic Arts at Liverpool's John Moores University. His design work has been exhibited all over the world and has also featured in a great many publications.

Edition details

• Publisher: AVA Publishing SA
• Publication date: 2003
• Language: English
• ISBN 10: 2884790357
• ISBN 13: 9782884790352
• Binding: Paperback
• Edition number: 1
• Number of pages: 192