Digital Colour for the Internet and other Media - Softcover

Studio 7.5; Carola Zwick

Softcover

ISBN 10: 2884790268 ISBN 13: 9782884790260

Publisher: AVA Publishing, 2003

Synopsis

As new media evolve, many designers will increasingly find themselves working in digital media. As they do, they will discover that existing skills cannot simply be transferred from print to screen-based design. Digital media has meant modifying established approaches to design and formulating a new set of rules. Combining exciting graphics with informative text and case studies, these books will become indispensable tools for both students and professionals alike. The various meanings and functions attached to colour by different cultures and the extent to which these factors influence how colour is used in global-corporate communications are all laid out to help the designer with colour decisions.

About this title

About the Author

Born in 1966, Professor Carola Zwick, went on to study at the University of Arts Berlin where she gained an MA in industrial design. In 1993 she joined the teaching body at the UoA Berlin as an assistant professor and together with Burkhard Schmitz, she initiated the media group ID 5 within the design course. She has been teaching interface design at the University of Applied Sciences Magdeburg-Stendal since 1998.

Edition details

• Publisher: AVA Publishing
• Publication date: 2003
• Language: English
• ISBN 10: 2884790268
• ISBN 13: 9782884790260
• Binding: Paperback
• Edition number: 1
• Number of pages: 160