The Graphic Designer's Guide to Effective Visual Communication: Creating Hierarchies with Type Image, and Color - Hardcover

Knight, Carolyn; Glaser, Jessica

Hardcover

ISBN 10: 2880468108 ISBN 13: 9782880468101

Publisher: Rotovision, 2005

Synopsis

The Graphic Designer's Guide to Effective Visual Communication breaks down the different levels of visual and verbal device - what grabs attention first, what is accessed next, and then, in various levels, what follows on. Expressing these levels as layers helps the designer to successfully sequence content for maximum impact. The Graphic Designer's Guide to Effective Visual Communication engages in the contemporary processes of effective two-way communication, when designers and communicators have to sandwich together increasingly elaborate layers of visual material. It investigates and questions the way information is received by its audience through inspiring examples within a variety of print and screen contexts, followed by interesting practical exercises, giving designers the methodology and the practice to design for maximum effect. This book is a must-have for any working designer intent on increasing and improving his or her communication skills and thus marketability.

About this title

About the Author

Carolyn Knight and Jessica Glaser are partners at the UK firm Bright Pink which serves clients in industries including textile, healthcare and non-profit. Both authors currently lecture at The University of Wolverhampton's School of Art and Design. They have also authored Rockport's successful Layout: Making it Fit. They live in Stafford, UK.

Edition details

• Publisher: Rotovision
• Publication date: 2005
• Language: English
• ISBN 10: 2880468108
• ISBN 13: 9782880468101
• Binding: Hardcover
• Number of pages: 160