Synopsis
Tucker explores the best in international retail campaigns, from an icicle window display made of resin to bespoke acid-coloured glass shelving; from one small figurine as a display to actors playing football in "live windows." Visual merchandising is always breaking new moulds in style, lighting, and use of materials - Retail Desire provides both the inspiration and the practical know-how on how to succeed in this competitive area.
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About the Author
Johnny Tucker is a newspaper, magazine and TV journalist and design historian. He is editor of RED (Retail Equipment and Design) magazine, one of the UK and Europe's leading retail trade publications, and acts as a marketing consultant and website writer for a number of leading retailers.
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Retail Desire: Design, Display and the Art of the Visual Merchandiser
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004593972
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Retail Desire : Design, Display and the Art of Visual Merchandise
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP94067041
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Retail Desire: Design, Display and the Art of the Visual Merchandiser
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9782880468064
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Retail Desire: Design, Display and the Art of the Visual Merchandiser (Materials for Inspiratl Design)
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Paperback. Condition: Very Good. Retail Desire: Design, Display and the Art of the Visual Merchandiser (Materials for Inspiratl Design) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9782880468064
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Retail Desire: Design, Display and Visual Merchandising
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9782880468064. Seller Inventory # 8664380
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Retail Desire: Design, Display and Visual Merchandising
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9782880468064. Seller Inventory # 8664381
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Retail Desire: Design, Display and Visual Merchandise
Seller: Bookbot, Prague, Czech Republic
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Softcover. Condition: Fine. Leichte Rillen / Abschürfungen / Risse / Knicke. Retail Desire explains the visual merchandiser's creative process, looking at the range of contrasting styles, techniques and training for visual merchandisers and retail designers, covering display for the street or the store, 2D or 3D installations and more. It also provides illuminating insights into the process and practice of the persuasive art of creating desire; an essential skill not only for retail creatives but also for interior designers and architects, and even fashion designers. By contrasting different international approaches to visual merchandising, this industry insider's view reveals the disparate ways in which retailers chase and stimulate that elusive X-factor that pushes customers towards a retail desire. Tucker explores the best in international retail campaigns, from an icicle window display made of resin to bespoke acid-coloured glass shelving; from one small figurine as a display to actors playing football in "live windows." Visual merchandising is always breaking new moulds in style, lighting, and use of materials - Retail Desire provides both the inspiration and the practical know-how on how to succeed in this competitive area. Seller Inventory # 69ec9030-03e0-428b-92a8-7aea32d48936
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