The computer has made some typographic rules obsolete while others, previously known only to typesetters, have also been forgotten. Despite this, typography remains a fundamental element of graphic design. About Face presents and explains the typography basics required by all graphic designers, from the names of the different parts of characters, typeface styles and their function, to type measurement, typeface families and type manipulation on the computer. It also looks at typography at work and features a wealth of applied examples by leading designers from around the world, who use, and considerably extend, the rules to create effective, communicative design.
"synopsis" may belong to another edition of this title.
David Jury is editor of TypoGraphic, and Head of Graphic Design at Colchester Institute in the UK. He holds awards of excellence for his typographic work from the New York Type Club, the International Society of Typographic Designers, and ICOGRADA. He is author of the RotoVision book Letterpress. He lives and works in Essex, UK.
"About this title" may belong to another edition of this title.
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Seller: BIBLIOPE by Calvello Books, Oakland, CA, U.S.A.
Paperback. Condition: Near fine. Ppaerback square red folio. 159 pages: illustrations (chiefly color); 26 cm. Contents: 1. Classification -- 2. Function -- 3. Standard forms -- 4. Extended forms -- 5. Legibility -- 6. Readability -- 7. Measurement -- 8. Manipulating space -- 9. Manipulating type -- 10. Paper and print -- 11. Electronic writing systems -- 12. Language -- 13. Rhetoric. Abstract: "This book illustrates and explains the rules of typography and presents examples of work by the world's leading designers who use and considerably extend the rules to create effective, communicative design." - back cover. Graphic design (Typography). Web typography. Near fine. Small bump to top edge. Otherwise pages clean and binding tight. Great copy. Seller Inventory # 89159
Seller: LIBRERIA LEA+, Santiago, RM, Chile
Blanda. Condition: New. Dust Jacket Condition: Nuevo. No Aplica (illustrator). 0. The computer has made some typographic rules obsolete while others, previously known only to typesetters, have also been forgotten. Despite this, typography remains a fundamental element of graphic design. About Face presents and explains the typography basics required by all graphic designers, from the names of the different parts of characters, typeface styles and their function, to type measurement, typeface families, and type manipulation on the computer. It also looks at typography at work and features a wealth of applied examples by leading designers from around the world, who use, and considerably extend, the rules to create effective, communicative design. 780 gr. Libro. Seller Inventory # 9782880467982LEA36166