Festive Graphics: The Art and Design of Promotional Mailing - Softcover

Witham, Scott

 
9782880467913: Festive Graphics: The Art and Design of Promotional Mailing

Synopsis

The nightmare brief for design consultancies around the world is...what shall we do for Christmas this year? Festive is a collection of the coolest yule solutions. Every year, designers are faced with the need to reinvent ways to charm their clients and thank them for their business while convincing them that they are the best creative resource available. From specially commissioned bottles of vodka to pressed aluminium, from live Christmas trees to completely illuminated building facades, Festive showcases the highest quality examples of design ingenuity and wit. Both humorous and useful, it reveals the thoughts and rationale of the designers whose work is featured, thus making Festive inspirational beyond the Christmas brief.

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About the Author

Scott Witham researched this book for five years. A Scotland-based designer, he has many years' agency experience.

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