Typo-Graphics: The Art and Science of Type Design in Context - Hardcover

Vartanian, Ivan

 
9782880467692: Typo-Graphics: The Art and Science of Type Design in Context
Hardcover
ISBN 10: 2880467691 ISBN 13: 9782880467692
Publisher: Rotovision, 2003

Synopsis

Displaying an array of imaginative and beautifully crafted work, this volume demonstrates how cultural and commercial context influences type design; how type makes pictures as well as words; and how a new, closer relationship between the practice of graphic design and typography is essential for the profession's progress. It should provide designers a uniquely inspirational and practical understanding of how to take their work forward in a world where clients demand multi-skilled creativity and the pressures of time, cost and technology make that not just possible, but essential.

"synopsis" may belong to another edition of this title.

Synopsis

The fascination of type for typographers and graphic designers alike has always been the interplay between the form, style and shape of the letterform itself and the content, the message that the type carries as it appears on the page. "Typo-Graphics" comes at a time when graphic designers are expanding their understanding of typography and taking a measure of control themselves. It explores the work of 24 typographers, art directors and designers from all over the world who are bringing new graphic and artistic understanding to type design. Radical, provocative, experimental or highly practical, the practitioners featured in the book all share one common idea - that with new tools and technologies, type can be made to work even harder and on more levels than ever before. Displaying an array of imaginative and beautifully crafted work, this volume demonstrates how cultural and commercial context influences type design; how type makes pictures as well as words; and how a new, closer relationship between the practice of graphic design and typography is essential for the profession's progress.

It should provide designers a uniquely inspirational and practical understanding of how to take their work forward in a world where clients demand multi-skilled creativity and the pressures of time, cost and technology make that not just possible, but essential.

"About this title" may belong to another edition of this title.

Publisher
Rotovision
Publication date
2003
Language
English
ISBN 10 
2880467691
ISBN 13 
9782880467692
Binding
Hardcover
Edition number
1
Number of pages
208