Information Architecture for Designers: A Guide to Structuring Websites for Business Success - Hardcover
Synopsis
Intended for web designers, this text delivers information on how to employ information architecture to create intelligent sites that produce hard sales. In today's drastically reduced web market, measurable business returns are essential to clients and this book should equip the designer with the tools to deliver the goods. It is low on theory, high on practice, containing practical examples, how-to's, do's and don'ts and ready-to-use templates that illustrate concepts, tools and deliverables that can be used immediately in real life by anyone responsible for designing web sites. There are also case studies from industry leaders like IBM and Microsoft and clear explanations of cutting-edge research from the academic world. An accompanying web site features all the model templates explained in the title and a free sample chapter and free access to sample templates.
"synopsis" may belong to another edition of this title.
Synopsis
Intended for web designers, this text delivers information on how to employ information architecture to create intelligent sites that produce hard sales. In today's drastically reduced web market, measurable business returns are essential to clients and this book should equip the designer with the tools to deliver the goods. It is low on theory, high on practice, containing practical examples, how-to's, do's and don'ts and ready-to-use templates that illustrate concepts, tools and deliverables that can be used immediately in real life by anyone responsible for designing web sites. There are also case studies from industry leaders like IBM and Microsoft and clear explanations of cutting-edge research from the academic world. An accompanying web site features all the model templates explained in the title and a free sample chapter and free access to sample templates.
"About this title" may belong to another edition of this title.
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Information Architecture for Designers: Structuring Websites for Business Success
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Information Architecture for Designers: Structuring Websites for Business Success Van Dijck, Peter
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