Retail Desire: Design, Display and the Art of the Visual Merchandiser - Hardcover

Tucker, Johnny

 
9782880467296: Retail Desire: Design, Display and the Art of the Visual Merchandiser

Synopsis

As retail design and visual merchandising achieve new heights of sophistication, the visual merchandiser becomes ever more influential. Everything from designing, setting up or directing window displays to advising on the layout of items within a store and creating in-store displays is the domain of this little known but enormously important design professional. This book explains the visual merchandiser's creative process and reveals contrasts of style, technique and training between the visual merchandiser and the retail designer, display for the street or the store, 2D or 3D installations and more. It offers insights into the process and practice of the persuasive art of creating desire and should be of interest to interior designers and architects as well as professionals in retail and fashion design.

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About the Author

Jonathan Tucker is editor of RED (Retail Equipment and Design) magazine and acts as a consultant for clients such as Virgin Atlantic and major London retailer, Selfridges.

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Other Popular Editions of the Same Title

9782880468064: Retail Desire: Design, Display and the Art of the Visual Merchandiser

Featured Edition

ISBN 10:  288046806X ISBN 13:  9782880468064
Publisher: Rotovision, 2004
Softcover