Synopsis
Increasingly, retail graphics are being exploited to answer the diverse needs of consumers who are either looking for a fast, time-saving shop or a more relaxed entertaining experience. This book explores the role of graphics in retail from a global perspective, illustrating the generic issues to the specific. It defines the different graphics functions (direction, information, segmentation, emotion, brand and offer) and looks at the factors addressed when designing each. A combination of stimulating, exciting images and practical, thought-provoking text - a valuable reference book for graphic/interior designers, retailers, architects and students
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About the Author
Giles Calver is the Managing Director of the highly acclaimed design company, Lippa Pearce. He has headed numerous design projects and through his retail and graphics expertise has increased the fortunes of many leading companies.
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Search results for Retail Graphics (Pro-graphics S.)
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Retail Graphics : Pro Graphics
Published by
Rotovision, 2001
ISBN 10: 2880466210
ISBN 13: 9782880466213
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Condition: Good. 1St Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 52789781-6
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Retail Graphics (Pro Graphics)
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G2880466210I3N00
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Retail Graphics : Pro Graphics
Published by
Rotovision, 2001
ISBN 10: 2880466210
ISBN 13: 9782880466213
Used
Hardcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 1St Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 8231287-6
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Condition: Very Good. Light wear to the jacket with nicks to the edges & tear to the spine which has a very slight lean. Faint marks to the top edge of the textblock. Content is in very good, clean condition. Seller Inventory # 34791-21-10-2025-LMC
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Retail Graphics / Giles Calver
Published by
Rotovision S. A. , Switzerland, 2001
ISBN 10: 2880466210
ISBN 13: 9782880466213
Used
Hardcover
First Edition
Seller: MW Books, New York, NY, U.S.A.
Seller rating 5 out of 5 stars
First Edition. An exceptional copy; fine in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new. ; 158 pages; Abundantly and impressively illustrated. Subjects: Advertising --History --20th century. Graphic arts --History --20th century. 4 Kg. Seller Inventory # 85795
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Retail Graphics (Pro Graphics)
Seller: Buli-Antiquariat, Gumtow, Germany
Seller rating 5 out of 5 stars
OPbd. / Hardcover. 160 S.pp. SEHR GUTER ZUSTAND, ungelesen. mit zahlreichen Abbildungen. Size: 28 x 24 Cm. 1300 Gr. Seller Inventory # 015593
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Retail Graphics / Giles Calver
Published by
Rotovision S. A. , Switzerland, 2001
ISBN 10: 2880466210
ISBN 13: 9782880466213
Used
Hardcover
First Edition
Seller: MW Books Ltd., Galway, Ireland
Seller rating 5 out of 5 stars
First Edition. An exceptional copy; fine in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new. ; 158 pages; Abundantly and impressively illustrated. Subjects: Advertising --History --20th century. Graphic arts --History --20th century. 2 Kg. Seller Inventory # 85795