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Retail Graphics (Pro-graphics S.) - Hardcover

 
9782880466213: Retail Graphics (Pro-graphics S.)

Synopsis

Increasingly, retail graphics are being exploited to answer the diverse needs of consumers who are either looking for a fast, time-saving shop or a more relaxed entertaining experience. This book explores the role of graphics in retail from a global perspective, illustrating the generic issues to the specific. It defines the different graphics functions (direction, information, segmentation, emotion, brand and offer) and looks at the factors addressed when designing each. A combination of stimulating, exciting images and practical, thought-provoking text - a valuable reference book for graphic/interior designers, retailers, architects and students

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About the Author

Giles Calver is the Managing Director of the highly acclaimed design company, Lippa Pearce. He has headed numerous design projects and through his retail and graphics expertise has increased the fortunes of many leading companies.

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9782880467661: Retail Graphics (Pro Graphics)

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ISBN 10:  2880467667 ISBN 13:  9782880467661
Publisher: Rotovision, 2003
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Calver, Giles
Published by Rotovision, 2001
ISBN 10: 2880466210 ISBN 13: 9782880466213
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Published by Rotovision, 2001
ISBN 10: 2880466210 ISBN 13: 9782880466213
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