What is Packaging Design? (Essential Design Handbooks S.) - Hardcover
Book 4 of 11: Essential Design Handbooks
Synopsis
Highly visual and packed with top international packaging designer's contemporary work, with essays on the surrounding issues, this title lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.
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About the Author
Giles Calver is the co-founder, design strategist and Managing Director of Lippa Pearce Design. Giles previously worked for Ogilvy & Mather Direct and DMB&B Direct before forming Lippa Pearce. Giles currently works with a broad range of clients developing brand and communication strategies. He is also the author of the RotoVision book Retail Graphics. He lives and works in London.
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