Synopsis
In an effort to keep ahead in a rapidly changing world, ad agencies are turning to a more enduring and all-embracing method of reaching their audience: No Copy Advertising which promotes, publicises and sells without words. Using examples from television, billboard, print, website and radio, an intriguing variety of examples from the international arena are examined. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk in depth about their approach.
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About the Author
London-based Journalist Lazar Dzamic has worked as a presenter, copywriter, lecturer and creative director. He is currently a PR consultant for Saatchi and Saatchi, runs his own communications agency and has written three books. He also edits and writes for New Moment, the Eastern European ad magazine.
"About this title" may belong to another edition of this title.
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No Copy Advertising
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Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.2880465664.VG
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No Copy Advertising
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Condition: good. USED book in GOOD condition. Great binding, pages and cover show normal signs of wear from use. Seller Inventory # GCM.2ZUM
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No Copy Advertising
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_455108926
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No Copy Advertising.
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RotoVision, Hove, East Sussex, Great Britain, 2001
ISBN 10: 2880465664
ISBN 13: 9782880465667
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Hardcover. First Edition (2001), unstated, but implied by the lack of reference to subsequent editions. First Printing indicated by a complete numerical sequence. Near Fine in Near Fine DJ: Both book and DJ show only minute indications of use. The Book shows mild wear to the extremities; the binding leans ever so slightly off square, while remaining perfectly secure; the text is clean. Free of underlining, hi-lighting, notations, or marginalia. Free of creased or dog-eared pages in the text. Free of any ownership names, dates, addresses, notations, inscriptions, stamps, plates, or labels. A handsome very nearly-new copy, structurally sound and tightly bound, showing only mild wear and minor cosmetic flaws. Bright and Clean. Virtually 'As New'. The DJ is also close to "As New", showing just a touch of wear to the outside edges and mild rubbing to the panels; unclipped; mylar-protected. Very close to 'As New'. NOT a Remainder, Book-Club, or Ex-Library. Folio: (12.1 x 9.3 x 0.8 inches). 160 pages. Index. Language: English. Weight: 2 pounds, 10.1 ounces. Hardback with DJ. This is a large, heavy book. Domestic Priority and International customers should expect a request for additional shipping charges which will reflect the actual shipping cost to ship this book to your destination. We will be fair with you; we will charge actual cost plus the usual few cents to cover packaging costs. First Edition (2001), unstated, but implied by the lack of reference to subsequent editions. First Printing indicated by a complete numerical sequence. Seller Inventory # 51532
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No-Copy Advertising. Foreword by Bob Garfield. Includes Interviews with Trevor Beattie, Neil French and Jack Fund
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Crans-Pres-Coligny : Rotovision, 2001
ISBN 10: 2880465664
ISBN 13: 9782880465667
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Seller: MW Books, New York, NY, U.S.A.
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First Edition. An exceptional copy; fine in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new. ; 159 pages; Subjects; Commercial art. Impressively and abundantly color illustrated. 2 Kg. Item is Shipped from Ireland or US locations. Seller Inventory # 51314
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No-Copy Advertising. Foreword by Bob Garfield. Includes Interviews with Trevor Beattie, Neil French and Jack Fund
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Crans-Pres-Coligny : Rotovision, 2001
ISBN 10: 2880465664
ISBN 13: 9782880465667
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First Edition
Seller: MW Books Ltd., Galway, Ireland
Seller rating 5 out of 5 stars
First Edition. An exceptional copy; fine in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new. ; 159 pages; Subjects; Commercial art. Impressively and abundantly color illustrated. 2 Kg. Item is Shipped from Ireland or US locations. Seller Inventory # 51314
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No-Copy Advertising / Lazar Dzamic
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Crans-Pres-Celigny : Hove : Rotovision, 2001
ISBN 10: 2880465664
ISBN 13: 9782880465667
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First Edition
Seller: MW Books, New York, NY, U.S.A.
Seller rating 5 out of 5 stars
First Edition. An exceptional copy; fine in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new. ; 159 pages; Subjects: Advertising. Commercial art. Visual communication. 2 Kg. Item is Shipped from Ireland or US locations. Seller Inventory # 85794
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No-Copy Advertising / Lazar Dzamic
Published by
Crans-Pres-Celigny : Hove : Rotovision, 2001
ISBN 10: 2880465664
ISBN 13: 9782880465667
Used
Hardcover
First Edition
Seller: MW Books Ltd., Galway, Ireland
Seller rating 5 out of 5 stars
First Edition. An exceptional copy; fine in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new. ; 159 pages; Subjects: Advertising. Commercial art. Visual communication. 2 Kg. Item is Shipped from Ireland or US locations. Seller Inventory # 85794
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No Copy Advertising
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005437289
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No Copy Advertising
Seller: GoldBooks, Denver, CO, U.S.A.
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Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # 46X26_58_2880465664