Advertising: 2 (Digital Lab S.) - Hardcover

Keer, Joe

 
9782880465575: Advertising: 2 (Digital Lab S.)

Synopsis

Design for advertising is huge. This book takes a look at leading advertising campaigns from around the world and the design that has made them so successful. From print to screen-based, projects are diverse in terms of both scale and budget. The author devotes a chapter to each project with comments from designers, clients, repro houses and printers. Approximately 10 projects are featured, showing the process of design from original brief to finished product.

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About the Author

Joe Kerr is the senior Tutor of History & Theory at University College, London. He has acted as Chairman and Speaker at various panels and lectures including those for the Royal Institute of British Architects and Channel 4. He regularly contributes to BBC Radio programmes and has authored an established list of art and architecture conference papers and articles.

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