Major Gifts Unwrapped: 49 Principles for the Accomplished Major Gift Fundraiser: Volume 2 - Softcover

Irwin, Ruth

Softcover

ISBN 10: 1999906217 ISBN 13: 9781999906214

Publisher: Ruth Irwin, 2018

Synopsis

Book One covers the basic requirements for a major gift fundraiser to be successful. Book Two is intended to go deeper for both the major gift executive personally and from an organisational perspective for the major gift programme overall. This is a straightforward ‘how to’ book brimming with ideas for practical application. Learn how to understand a donor’s motivations through uncovering their personal interests, values and philanthropic leanings. The ‘ask’ is covered in detail from leading up to the ‘ask’, the ‘ask’ itself and the follow on programme including a description of the proposal to use for the face to face meeting. There are practical steps to influencing a culture of philanthropy within an organisation including setting up an internal stakeholder group with suggested ideas for the terms of reference. Working with the chief executive is key to the success of the major gift programme and there are helpful insights to enhance this working relationship including how to manage donors where the relationship is ‘owned’ by the chief executive. Finally, there can be some confusion over the use of capital campaigns and there is clarity on how to plan for a capital campaign working out how this marries with a major gift programme.

About this title

About the Author

For over 30 years Ruth has worked as a major gift fundraising consultant in the UK heading up her own Consultancy and then as Business Development Director and Board Member for the UK’s Chapter One Group/Ketchum Inc Consultancy followed by Major Gift Director for the London based Domain Group. She is currently the Principal and Founder of Ascent Philanthropy. Ruth is an experienced Major gift consultant and is passionate about helping non-profits with their major gift programmes either by enhancing the work of the philanthropy team or overseeing the introduction of a new major gift programme. Ruth is a member of an Anglican church in Bletchley, England and is highly motivated to help non-profits, charities and ministries increase their income to help more beneficiaries and make the world a better place. www.ascentphilanthropy.co.uk

Edition details

• Publisher: Ruth Irwin
• Publication date: 2018
• Language: English
• ISBN 10: 1999906217
• ISBN 13: 9781999906214
• Binding: Paperback
• Edition number: 1
• Number of pages: 165