Professional Doll Making: 25 Key Steps to Building a Successful Business - Softcover

Johnston, Mr. Jack L.

9781986671439: Professional Doll Making: 25 Key Steps to Building a Successful Business

Softcover

ISBN 10: 1986671437 ISBN 13: 9781986671439

Publisher: CreateSpace Independent Publishing Platform, 2018

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This is the fourth book written by award-winning doll artist, entrepreneur, and instructor Jack Johnston. He has spent his adult life as a commercial artist and marketer. In 1989 he founded Johnston Original Artdolls and the ProSculpt Company and has made a full-time career of making and marketing dolls, as well as teaching aspiring artists. With this book, Johnston takes the next step in helping doll artists to establish their own doll making business. Inside, he clearly describes 25 key steps to building a successful business, from establishing a business and marketing plan to developing a line of dolls, finding suppliers, exhibiting at shows, online promotion, and more! Using the techniques that proved successful for him will dramatically speed your learning process and eliminate much of the trial-and-error effort of developing your own business.

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