The Paper Plane Plan: Growth hacking techniques especially for the B2B service industry - Softcover

Davies, Mr Ross

Softcover

ISBN 10: 1976413508 ISBN 13: 9781976413506

Publisher: CreateSpace Independent Publishing Platform, 2017

Synopsis

THE PERFECT MARKETING BOOK FOR B2B SERVICE COMPANIES

This book is a blueprint for how companies in the B2B service industry can apply the growth hacking mentality to their own business.

Most growth hacking marketing books focus on SAAS, software, and tech companies, which is where growth hacker marketing originated.

Ross has approached growth hacking from a new angle, testing these marketing experiments on his own business to identify hacks that accelerate growth for service companies.(Just like his own agency)

Like the perfect paper plane, it's been a case of trial and error for Ross and his team, but these lessons over the years on what works and what doesn’t; means when it comes to small business marketing, he’s managed to create a step by step guide which truly allows your business to soar.(Yes that is a paper plane plan!)

In this step-by-step guide to growing your business through growth hacking, you will learn:

• How to select the perfect marketing hack/idea for your business with practical examples.
• How to get your current clients to spend x10 with you
• How to scale your marketing rapidly without extra effort.
• How author Ross Davies applied these lessons to his own business, which consistently grew by a minimum of 50 % per year for five years.

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The aim of this book is to drive more sales specifically for the small business in the B2B service space, to ensure thats obvious, its intended for companies such as: br>

• Creative Agencies
• Accountants
• Solicitors
• Healthcare
• Recruitment
• Fire safety
• Photographers

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Ross’s ethos is “Client success through Design” which he normally applies to his web design agency, but he’s designed the book in a way you can flick through and only use the most relevant parts.

Whether you’re a start-up or an established business, this marketing book based on the principles of Growth hacking, will grow your business, sales and most importantly, profits.

About this title

About the Author

Ross Davies was shortlisted for the Amazon Young Entrepreneur Award in 2016. He's winner of the 2016 Abundance award and the Midlands Creative Business of the Year award, as well as being listed as one of the 100 Rising Stars. He is a design agency owner, a partner at a second marketing firm, a lecturer at Nottingham Trent University, a council member in Nottingham UK and of course; an expert paper plane maker!

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2017
• Language: English
• ISBN 10: 1976413508
• ISBN 13: 9781976413506
• Binding: Paperback
• Edition number: 1
• Number of pages: 184