The Nursery Rhyme Conundrum: The biases and blind spots that harm our marketing decisions - Softcover

Jackson, Roger; Holmes, Dr Tim

 
9781970749038: The Nursery Rhyme Conundrum: The biases and blind spots that harm our marketing decisions
Softcover
ISBN 10: 1970749032 ISBN 13: 9781970749038
Publisher: Roger Jackson & Dr. Tim Holmes, 2025

Synopsis

Sorry. Your own brain is one of your biggest marketing problems.

We marketers and business owners love to analyse how our customer make irrational decisions - but ignore the scary fact that we ourselves are just as flawed.

This isn't another how-to. It's a revealing look at the science proven biases and mental blind spots that sabotage our work

• Why you can't objectively judge your own ideas

• How groupthink and tribal loyalty steer you wrong

• The uncomfortable truth about "myside" bias

• Why AI may be making bad thinking worse

This book won't be a comforting read. But it will make you a better marketer.

"synopsis" may belong to another edition of this title.

Publisher
Roger Jackson & Dr. Tim Holmes
Publication date
2025
Language
English
ISBN 10 
1970749032
ISBN 13 
9781970749038
Binding
Paperback
Number of pages
194

Other Popular Editions of the Same Title

9781970749908: The Nursery Rhyme Conundrum: The biases and blind spots that harm our marketing decisions

Featured Edition

ISBN 10:  1970749903 ISBN 13:  9781970749908
Publisher: Roger Jackson & Dr. Tim Holmes, 2025
Hardcover