Our Master's Voice - Softcover

James Rorty

Softcover

ISBN 10: 1951399005 ISBN 13: 9781951399009

Publisher: Media Studies Press, 2020

Synopsis

"I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, *Our Master’s Voice* presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.

Edition details

• Publisher: Media Studies Press
• Publication date: 2020
• Language: English
• ISBN 10: 1951399005
• ISBN 13: 9781951399009
• Binding: Paperback
• Number of pages: 318