Patent IPR Licensing- Technology Commercialisation – Innovation Marketing: Guide Book for Researchers, Innovators - Softcover

Association, Indian Innovators

Softcover

ISBN 10: 1947851438 ISBN 13: 9781947851436

Publisher: Patent IPR Licensing- Technology Commercialisation ? Innovation Marketing, 2017

Synopsis

The guide book by Indian Innovators Association will help researchers and innovators to clearly understand the difference between patent licensing, technology commercialization and innovation marketing. Everything is important but each one is different. Intellectual property is a common thread and the reader is taken through the fundamentals of IPR before explaining each of the three. topics.

“Excited about your research and innovation but why is market unresponsive?”

About this title

About the Author

Aynampudi SubbaRao (A.S.Rao) is known for his pioneering work in Management of Technology as an author, policy maker, academic and mentor. His book, Management of Technology Change published in 1993 was the first in this subject from India. He is currently associated with IIT, Hyderabad and VNRVJIET, Hyderabad. The first India International Innovation Fair was organised by him in 2016 at Bangalore. The 2017 edition of the fair is coming up at Visakhapatnam. He is among the few working on the demand side of innovation.

Roshan Aynampudi is a management professional based in USA. He had his MBA from Clark University and specializes in health care. He is fascinated with innovations in new technology, AI, Machine Learning, AR, VR and gaming in education and health care.

Edition details

• Publisher: Patent IPR Licensing- Technology Commercialisation ? Innovation Marketing
• Publication date: 2017
• Language: English
• ISBN 10: 1947851438
• ISBN 13: 9781947851436
• Binding: Paperback
• Edition number: 1
• Number of pages: 206