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9781947172548: Introduction to Business by OpenStax (hardcover version, full color)

Synopsis

ABOUT THE BOOK: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

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9781593995485: Introduction to Business by OpenStax

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ISBN 10:  1593995482 ISBN 13:  9781593995485
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Lawrence J. Gitman San Diego State University - Emeritus/ Carl McDaniel University of Texas Arlington/ Amit Shah Frostburg State University/ Monique Reece Linda Koffel Houston Community College/ Bethann Talsma Davenport University and Grand Rapids Comm
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Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt
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Gitman, Lawrence J.; McDaniel, Carl; et.al; OpenStax
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