9781947172548: Introduction to Business by OpenStax (hardcover version, full color)

Synopsis

ABOUT THE BOOK: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

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Other Popular Editions of the Same Title

9781593995485: Introduction to Business by OpenStax

Featured Edition

ISBN 10:  1593995482 ISBN 13:  9781593995485
Publisher: XanEdu Publishing Inc, 2018
Softcover