Crafting The Service Environment: 8 (Winning In Service Markets Series) - Softcover

Book 7 of 13: Winning in Service Markets

Wirtz, Jochen

 
9781944659301: Crafting The Service Environment: 8 (Winning In Service Markets Series)
Softcover
ISBN 10: 1944659307 ISBN 13: 9781944659301
Publisher: WS PROFESSIONAL, 2017

Synopsis

Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service environments relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites. Crafting the Service Environment focuses on the key dimensions of service environments in the servicescape model and not much on its other aspects. This book is the eighth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

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From the Back Cover

Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service environments relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites. Crafting the Service Environment focuses on the key dimensions of service environments in the servicescape model and not much on its other aspects. This book is the eighth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

"About this title" may belong to another edition of this title.

Publisher
WS PROFESSIONAL
Publication date
2017
Language
English
ISBN 10 
1944659307
ISBN 13 
9781944659301
Binding
Paperback
Number of pages
56