Positioning Services In Competitive Markets: 2 (Winning In Service Markets Series) - Softcover

Book 4 of 13: Winning in Service Markets

Wirtz, Jochen

 
9781944659127: Positioning Services In Competitive Markets: 2 (Winning In Service Markets Series)
Softcover
ISBN 10: 1944659129 ISBN 13: 9781944659127
Publisher: WS PROFESSIONAL, 2017

Synopsis

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

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From the Back Cover

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

"About this title" may belong to another edition of this title.

Publisher
WS PROFESSIONAL
Publication date
2017
Language
English
ISBN 10 
1944659129
ISBN 13 
9781944659127
Binding
Paperback
Number of pages
48