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Understanding Service Consumers: 1 (Winning In Service Markets Series) - Softcover
Book 1 of 13: Winning in Service Markets
Synopsis
In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.
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From the Back Cover
In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
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Understanding Service Consumers
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World Scientific Publishing Co Inc (USA), 2017
ISBN 10: 1944659099
ISBN 13: 9781944659097
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Understanding Service Consumers
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World Scientific Publishing Co Inc (USA), 2017
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ISBN 13: 9781944659097
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Understanding Service Consumers
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ISBN 13: 9781944659097
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service What determines their satisfaction with it after consumption Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. Seller Inventory # 9781944659097
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Klappentextrnrn nIn services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this u. Seller Inventory # 448445227
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Taschenbuch. Condition: Neu. UNDERSTANDING SERVICE CONSUMERS | Wirtz Jochen | Taschenbuch | Kartoniert / Broschiert | Englisch | 2017 | WS PROFESSIONAL | EAN 9781944659097 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 111326809