Understanding Service Consumers: 1 (Winning In Service Markets Series) - Softcover

Book 1 of 13: Winning in Service Markets

Wirtz, Jochen

 
9781944659097: Understanding Service Consumers: 1 (Winning In Service Markets Series)
Softcover
ISBN 10: 1944659099 ISBN 13: 9781944659097
Publisher: WS PROFESSIONAL, 2017

Synopsis

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

"synopsis" may belong to another edition of this title.

From the Back Cover

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

"About this title" may belong to another edition of this title.

Publisher
WS PROFESSIONAL
Publication date
2017
Language
English
ISBN 10 
1944659099
ISBN 13 
9781944659097
Binding
Paperback
Number of pages
54