Increasing Point Of Purchase Sales: A Step By Step Guide - Softcover

Garnier, Ronald; Wadsworth, Andrew; Jarrell, Ryan

Softcover

ISBN 10: 1942136005 ISBN 13: 9781942136002

Publisher: Diversive Publishing, 2016

Synopsis

What can be achieved with this book?

The four steps to increasing sales at the point of purchase provided here are a guide to implementing a program that will generate a win, win, win result for your company, your sales partners, and consumers by converting sales people into brand ambassadors.

Change the attitude and behavior of salespeople so they become brand ambassadors for your company's products.

Effectively transfer product knowledge to your salesforce, building confidence and self esteem.

Train salespeople on proper methods of customer engagement that will increase sales.

Change "selling the customer" to "influencing the customer to make the right purchase decision through a recommendation".

Increase motivation to increase sales.

Positive purchase experiences increase customer satisfaction.

Create customer loyalty and repeat sales.

Edition details

• Publisher: Diversive Publishing
• Publication date: 2016
• Language: English
• ISBN 10: 1942136005
• ISBN 13: 9781942136002
• Binding: Paperback
• Edition number: 1
• Number of pages: 148