Empathy Maps: Step-by-step Guide 2nd Edition - Softcover

Curedale, Robert

Softcover

ISBN 10: 1940805473 ISBN 13: 9781940805474

Publisher: Design Community College Inc., 2019

Synopsis

An empathy map is a fast and inexpensive tool to gain insight into what motivates and is most important to your customers. Mapping is used to document what you know about a particular type of user. Empathy maps were originally created by Dave Gray, the founder, and chairman of Xplane. Empathy maps are created in the early stages of a design process after initial research and persona definition and before ideation. Empathy maps help your design team and your management to better understand your customers. They are best created by a team of internal and external stakeholders such as customers, marketing and sales, design, engineering, business management, and suppliers. An empathy map helps your team consider things from the user’s perspective. Empathy maps are not a substitute for methods such as experience maps, journey maps or service blueprints which are necessary activities to develop a successful service or experience.

Edition details

• Publisher: Design Community College Inc.
• Publication date: 2019
• Language: English
• ISBN 10: 1940805473
• ISBN 13: 9781940805474
• Binding: Paperback
• Number of pages: 237