Color is all around us every day influencing us in subtle ways. Color is written into our thoughts. My goal in creating this book has been to produce a less subjective and more practical resource on color for design practitioners and students of design everywhere. It is a resource based on extensive global experience designing for and in a wide variety of international consumer markets. I have focused on what I have found to be most useful in my own design practice. No designer doubts the impact of color. Today professional colorists are part of design management teams at global corporations. A solid understanding of color and its applications is essential for all designers.
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Rob Curedale was born in Australia and worked as a designer, director and educator in leading design offices in London, Sydney, Switzerland, Portugal, Los Angeles, Silicon Valley, Detroit, and China. He designed and managed over 1,000 products and experiences as a consultant and in-house design leader for the world’s most respected brands. Rob has three decades experience in every aspect of product development, leading design teams to achieve transformational improvements in operating and financial results. Rob’s designs can be found in millions of homes and workplaces around the world. He is the author of eight books related to design, research and design thinking. Rob teaches as an Adjunct Professor at Art Center College of Design in Pasadena and consults to organizations in the United States and internationally and presents workshops related to design. He has taught at many respected design schools and universities throughout the world including Yale, Pepperdine University, Art Center Pasadena, Loyola University, Cranbrook, Pratt, Art Center Europe; and schools in Portugal, China and Australia.
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