Choosing Higher Ground: Working and Living in the Values Economy - Hardcover

Hardcover

ISBN 10: 1940503159 ISBN 13: 9781940503158

Publisher: Nortia Press, 2016

Synopsis

Too many businesses today are wrapped up in the transactional economy--the place where standards are flexible and relationships last only as long as it takes to make the sale. But there is a better way. Corporate cultures are changing, embracing a new values-driven approach to business we call the Values Economy. Choosing Higher Ground is a handbook for those who want to incorporate values into their organizations daily practices, and are finally ready to embark on the path to a greater calling.

About this title

About the Author

Michael Weisman is a 42-year veteran of the advertising and marketing industry, where he guided strategic brand campaign development for some of the most iconic brands in the country. He is co-founder of The Values Institute, a strategic think tank whose mission is to inspire values-driven corporate culture. Home location: Orange County, CA Beth Jusino is an award-winning independent writer and editor. Home location: Seattle, WA

Edition details

• Publisher: Nortia Press
• Publication date: 2016
• Language: English
• ISBN 10: 1940503159
• ISBN 13: 9781940503158
• Binding: Hardcover
• Edition number: 1
• Number of pages: 192
• Editor: Weisman Michael, Jusino Beth