Synopsis
When Kratos, an efficiency-obsessed AI, takes over as CEO of Iris AI, its first executive order is to "optimize" the company by eliminating the entire marketing department.
The only human spared is Brooke Grayhawk, newly promoted Product Marketing Director. Now a department of one, Brooke is determined to prove that marketing still matters in a company run by code.Her unlikely partner is Rani Patel, a no-nonsense Customer Success rep who knows the customer's voice better than any algorithm ever could. Together, the mismatched duo battles AI-generated messaging, emotionless executives, and a self-congratulatory CEO who believes empathy has a negative ROI.
Part business parable and part marketing handbook, The Last Human Marketer follows Brooke's struggle to restore clarity in a company drowning in automation. Through the Customer Connect Code, a system to connect what you build to what customers buy, it reveals why even powerful AI companies fail to communicate their value, and how the right story can turn complex technology into real customer growth.
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About the Author
Josh Porter brings 20 years of cross-functional go-to-market experience across enterprise software, fi nancial services, and high-growth startups, with nearly a decade focused on marketing AI products. He has led growth and product marketing initiatives at companies like Google and several AI scale-ups. Today, Josh runs Thunderwolf Consulting, where he helps growth-stage AI companies sharpen positioning, craft compelling product narratives, and build go-to-market strategies that turn complex technology into clear market momentum.Josh lives in New York with his wife and three young kids, which means he is very comfortable operating in environments that are loud, unpredictable, and full of strong opinions.
"About this title" may belong to another edition of this title.
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Hardcover. Condition: new. Hardcover. When Kratos, an efficiency-obsessed AI, takes over as CEO of Iris AI, its first executive order is to "optimize" the company by eliminating the entire marketing department.The only human spared is Brooke Grayhawk, newly promoted Product Marketing Director. Now a department of one, Brooke is determined to prove that marketing still matters in a company run by code.Her unlikely partner is Rani Patel, a no-nonsense Customer Success rep who knows the customer's voice better than any algorithm ever could. Together, the mismatched duo battles AI-generated messaging, emotionless executives, and a self-congratulatory CEO who believes empathy has a negative ROI.Part business parable and part marketing handbook, The Last Human Marketer follows Brooke's struggle to restore clarity in a company drowning in automation. Through the Customer Connect Code, a system to connect what you build to what customers buy, it reveals why even powerful AI companies fail to communicate their value, and how the right story can turn complex technology into real customer growth. Now a department of one, Brooke is determined to prove that marketing still matters in a company run by AI. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781940498621
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Hardcover. Condition: new. Hardcover. When Kratos, an efficiency-obsessed AI, takes over as CEO of Iris AI, its first executive order is to "optimize" the company by eliminating the entire marketing department.The only human spared is Brooke Grayhawk, newly promoted Product Marketing Director. Now a department of one, Brooke is determined to prove that marketing still matters in a company run by code.Her unlikely partner is Rani Patel, a no-nonsense Customer Success rep who knows the customer's voice better than any algorithm ever could. Together, the mismatched duo battles AI-generated messaging, emotionless executives, and a self-congratulatory CEO who believes empathy has a negative ROI.Part business parable and part marketing handbook, The Last Human Marketer follows Brooke's struggle to restore clarity in a company drowning in automation. Through the Customer Connect Code, a system to connect what you build to what customers buy, it reveals why even powerful AI companies fail to communicate their value, and how the right story can turn complex technology into real customer growth. Now a department of one, Brooke is determined to prove that marketing still matters in a company run by AI. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781940498621
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Hardcover. Condition: new. Hardcover. When Kratos, an efficiency-obsessed AI, takes over as CEO of Iris AI, its first executive order is to "optimize" the company by eliminating the entire marketing department.The only human spared is Brooke Grayhawk, newly promoted Product Marketing Director. Now a department of one, Brooke is determined to prove that marketing still matters in a company run by code.Her unlikely partner is Rani Patel, a no-nonsense Customer Success rep who knows the customer's voice better than any algorithm ever could. Together, the mismatched duo battles AI-generated messaging, emotionless executives, and a self-congratulatory CEO who believes empathy has a negative ROI.Part business parable and part marketing handbook, The Last Human Marketer follows Brooke's struggle to restore clarity in a company drowning in automation. Through the Customer Connect Code, a system to connect what you build to what customers buy, it reveals why even powerful AI companies fail to communicate their value, and how the right story can turn complex technology into real customer growth. Now a department of one, Brooke is determined to prove that marketing still matters in a company run by AI. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781940498621
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The Last Human Marketer : Turning AI Into Stories that Win Customers
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Buch. Condition: Neu. Neuware - When Kratos, an efficiency-obsessed AI, takes over as CEO of Iris AI, its first executive order is to 'optimize' the company by eliminating the entire marketing department.The only human spared is Brooke Grayhawk, newly promoted Product Marketing Director. Now a department of one, Brooke is determined to prove that marketing still matters in a company run by code.Her unlikely partner is Rani Patel, a no-nonsense Customer Success rep who knows the customer's voice better than any algorithm ever could. Together, the mismatched duo battles AI-generated messaging, emotionless executives, and a self-congratulatory CEO who believes empathy has a negative ROI.Part business parable and part marketing handbook, The Last Human Marketer follows Brooke's struggle to restore clarity in a company drowning in automation. Through the Customer Connect Code, a system to connect what you build to what customers buy, it reveals why even powerful AI companies fail to communicate their value, and how the right story can turn complex technology into real customer growth. Seller Inventory # 9781940498621