Mastering One Voice: A Marketing Fable and Field Guide to Content Operations - Softcover

Murdock, Toby; Randolph, Zoë

Softcover

ISBN 10: 1937985482 ISBN 13: 9781937985486

Publisher: Upland Software, 2020

Synopsis

This is a story of overcoming the odds in an age of content chaos.

In part one, find out what happens when one fictional-yet-determined marketing team decides it’s time for all the voices at their company to sing in harmony, in one cohesive voice.

Follow Nancy, Rebecca, Nigel, and their colleagues as they navigate the challenges of disconnected customer touchpoints, the nightmare of sales-created collateral (shudder), the demands of consistent revenue growth, and the internal change management that will dictate their success—or failure.

In part two, you’ll find a practical field guide for your journey to impactful content operations. Capitalize on the biggest opportunity facing modern marketing teams: To unite revenue teams to speak in one voice across every customer journey and accelerate revenue through content.

It’s not easy, but it’s possible. This book will show you the way.

About this title

About the Authors

Toby co-founded Kapost in 2009 and served as CEO through its 2019 acquisition by Upland Software. When he's not sharing his vision for the future of marketing. Toby is biking, hiking, or skiing in Boulder, CO with his wife and three daughters.

Zoë brings her love of writing and business strategy to her work leading strategic messaging and content creation. When she's off the clock, Zoë can be found immersed in a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics.

Edition details

• Publisher: Upland Software
• Publication date: 2020
• Language: English
• ISBN 10: 1937985482
• ISBN 13: 9781937985486
• Binding: Paperback
• Number of pages: 206
• Editor: Martell Katie