Items related to CX Trinity: Customers, Content, and Context: Musings...

CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience - Softcover

Porter, Alan J

 
9781937434748: CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience
Softcover
ISBN 10: 1937434745 ISBN 13: 9781937434748
Publisher: XML Press, 2021

Synopsis

CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.


Any good customer experience is driven by a combination of three critical elements:

  • Meeting the customer's needs
  • Delivering the right content to help the customer
  • Understanding the context of where, when, and how the customer interacts with you


This book pulls together 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan's years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume.

"synopsis" may belong to another edition of this title.

About the Author

Alan J. Porter is a recognized industry thought leader, balancing both tactical and strategic knowledge and a gift for storytelling. He is a regular contributor to various industry sources, webinar host, and podcast guest, as well as an in-demand speaker for conferences.

"About this title" may belong to another edition of this title.

Publisher
XML Press
Publication date
2021
Language
English
ISBN 10 
1937434745
ISBN 13 
9781937434748
Binding
Paperback
Illustrator
Potter Douglas
Number of pages
218