Synopsis
Revenue Performance Management might be the last major bastion for corporate investment. In a world of changing buyer behavior and access to new levels of buyer understanding, companies who are serious about revenue growth now have the tools to respond appropriately. In this thoughtful, complete discussion, Steven Woods author of the acclaimed book Digital Body Language and Alex Shootman deliver a comprehensive analysis of how and when to engage buyers using revenue tools ranging from social media to field sales, how the revenue engine can be measured, and how to optimize for maximum revenue growth.
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About the Author
Steve M. Woods is the chairman of Woods Mastery Learning Foundation, Inc. His vision is to support students and schools that promote Christian family values. Woods has a master's degree in Business Administration from the University of Phoenix and a bachelor's degree in Christian Education from Biola University. Steve has shared his passion for God with hundreds of young people during his fifteen years in youth ministries. Woods is a gifted author, evangelist, and speaker.
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Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage
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New Year Publishing, Danville, CA, 2011
ISBN 10: 1935547267
ISBN 13: 9781935547266
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