The Right Way to Select Technology: Get the Real Story on Finding the Best Fit: 1 (Digital Reality Checks) - Softcover

Tony Byrne; Jarrod Gingras; Jeff Patton (foreword)

Softcover

ISBN 10: 1933820543 ISBN 13: 9781933820545

Publisher: Rosenfeld Media, 2017

Synopsis

Why do half of all technology projects fail? A major reason is that organizations often pick the wrong tools, leaving them digitally hamstrung from the start. This book offers a modern alternative to traditional waterfall approaches to selecting technology. You'll learn a practical, adaptive process that relies on realistic storytelling and hands–on testing to get the best fit for your enterprise.

About this title

About the Author

In 2001, Tony founded Real Story Group (formerly CMS Watch), setting out to create a new kind of research and advisory firm, one that worked only for enterprise technology customers who wanted the real story about Digital Workplace and Marketing Technologies. Over the years, Real Story Group's research became known for its technical depth, toughness, and absolute neutrality. Today, Real Story Group evaluates Web Content Management, Digital & Media Asset Management, ECM & Cloud File Sharing, Enterprise Collaboration & Social Software, Enterprise Mobile Technology, Portals and Content Integration, SharePoint, and Marketing Automation & Social Technologies. To retain its independence as an impartial analyst firm, Real Story Group works solely for solutions buyers and never for vendors. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management. <br /><br /> Jarrod Gingras is Real Story Group's Managing Director and an analyst covering Digital Workplace and Marketing technologies. As a conference speaker and consultant, he regularly advises some of the world's largest and most complicated enterprises on their enterprise information challenges. Prior to joining Real Story Group, Jarrod worked as a web developer, information architect and user interface designer at a systems integration firm, where he developed user–focused content management strategies and solutions for clients in a multitude of industries. Jarrod's passions include following Boston's sports teams, relaxing in Costa Rica with his wife Lindsey, and helping enterprises select the right technology for their unique needs.

Edition details

• Publisher: Rosenfeld Media
• Publication date: 2017
• Language: English
• ISBN 10: 1933820543
• ISBN 13: 9781933820545
• Binding: Paperback
• Edition number: 1
• Number of pages: 192